Meet Our Team
Kromah Mishkini
CEO/Founder
Kromah Mishkini is the Chief Executive Officer of Massboss Entertainment, a Ghanaian record label with over a decade of experience in the music industry. Under his leadership, the company has developed a keen eye for discovering and nurturing talented singers, songwriters, producers, and musicians. Massboss Entertainment is dedicated to creating an environment where artists can express themselves freely and reach their full potential.
Beyond leading Massboss Entertainment, Kromah Mishkini is the brain behind the Ashaiman Music Awards and the Ashaiman Music and Cultural Festival, which he launched in 2018. These landmark events have significantly contributed to the growth of the Ghanaian music scene, attracting top artists such as Stonebwoy, Wendy Shay, Fancy Gadam, D Cryme, and other major acts from Zylofon Music and Lynx Entertainment. These platforms have provided both established and emerging talents with opportunities to showcase their craft to larger audiences.
In September 2023, Massboss Entertainment released “Project Massboss,” an 11-track album blending traditional Afrobeat rhythms with modern production techniques. The album features artists such as Masboyy, Snares JE, and Qwaci, showcasing the label’s commitment to promoting emerging talent. The project received praise for its infectious melodies and exceptional production.
Massboss Entertainment has also expanded its reach beyond Ghana, collaborating with artists across Africa. The label has worked with Omar B and Mic Flame from Togo and many more artists from various parts of the continent. Additionally, Massboss Entertainment has strong affiliations in Liberia, Nigeria, Togo, and several other African countries, reflecting its growing influence in the African music industry.
Apart from music production, Massboss Entertainment offers a range of services, including video production, music licensing, fashion styling, and music distribution. These services reflect the company’s comprehensive approach to supporting artists in different aspects of their careers.
Kromah Mishkiniâs vision and leadership have positioned Massboss Entertainment as a significant player in the African music industry, dedicated to uplifting artists and delivering quality music to audiences worldwide. His contributions to the Ghanaian and broader African music landscape continue to make a lasting impact.
JSmart Amenuveve
Head of Production & PR
JSmart Amenuveve is a seasoned professional in television and radio production, digital marketing, and tech innovation. As a highly skilled SEM and online strategist, prolific writer, and creative content developer, he brings a wealth of expertise in information technology, journalism, and strategic communication. With a strong commitment to professionalism and creativity, JSmart has consistently excelled in uncovering information, crafting compelling narratives, and implementing cutting-edge strategies in branding, new media, and events.
His diverse career spans multiple industries, including oil and gas, media, and technology. JSmart has contributed his expertise to esteemed institutions such as Kosmos Energy, Nasec Security, Zylofon Media, iMAX Media, Anamiq Media Group & Productions, Ireva Sports, and several renowned print media outlets across Ghana and beyond. He has also worked with top event companies and is the curator of the notable Urban Gospel Rave initiative.
With nearly a decade of experience in the entertainment industry, JSmart has built a solid reputation in communications, content production, and media coverage. His expertise in PR and strategic communication is complemented by an enviable journalism and content production certification from The University of Texas at Austin, Knight Center for Journalism in the Americas (Moody College of Communication).
Known for his fearless approach to investigative work and his ability to extract and present information with precision, JSmart is a dynamic team player who upholds the highest standards of professionalism in his field.
Sadat Hayford
Head Of Artiste Management/Events
Hayford Sadat is a passionate music blogger, promoter, and social media marketer, dedicated to uncovering and promoting rising talent in Ghana and beyond. As the CEO of LOUDinGH Music Blog, he has built a platform that amplifies the voices of emerging artists, helping them gain recognition in the competitive music industry. His expertise in digital marketing and artist branding has made him a go-to figure in the entertainment space.
With extensive experience in social media management and communications, Hayford has worked with Highvibes Distribution, using his skills to boost brand presence and audience engagement. His career journey also includes a role as a Sales Agent at Vodafone Ghana, where he honed his marketing and negotiation abilities. Additionally, he serves as the Assistant Head of Media at Believers Family Sanctuary AG Church, contributing to the churchâs media outreach and production.
Sadat has collaborated with record labels such as Aiirborne Music, Shydem Entertainment, and is currently working with Massboss Entertainment, further expanding his impact across the Ghanaian music landscape.
He has played a key role in shaping the Ghanaian music scene, successfully promoting artists such as Massboss, Kobby Clinton, Debwoy Afriqa, URG Baby, Kojo April, Rushmi Alahey, Masboyy, Qwaci, Snares JE, and many others. His work extends beyond online promotion, as he actively engages in on-ground initiatives like the High School Tour with Kojo April & Debwoy Afriqa, inspiring young talents through music and mentorship.
Beyond individual artist promotion, Sadat has contributed to the growth of Ghanaâs music culture by being part of the organizing team for the Ashaiman Music Awards and the Ashaiman Music & Cultural Festival. His involvement in these events has provided a platform for both emerging and established musicians, celebrating and elevating the vibrant sounds of the community.
With an unwavering commitment to artist development and music promotion, Â Sadat continues to be a driving force in the industry, using his platform, experience, and vision to shape the future of Ghanaian music.